My Aim is True

When MY AIM IS TRUE was released in 1977, no one knew that the character on the cover, with coke-bottle glasses, ill-fitting clothes, and Jerry Lewis posture would become a pop-culture icon. Elvis Costello arrived as the uber-geek, hell-bent on blowing away years of macho rock posturing with his revenge-of-the-nerds image and sharp, snappy sound, instantly defining New Wave. In retrospect, the songs--with echoes of everything from the Band ("Blame It on Cain") to the Byrds ("[The Angels Wanna Wear My] Red Shoes")--owed more to rootsy pub-rock than it did to punk, but it was still miles beyond the hairy-chested blues-rock theatrics bogging down the airwaves in the mid-'70s.
While Elvis hadn't hooked up with the Attractions yet, he's ably backed on most of the album by Californian pub-rockers Clover (who would eventually become--shhh--Huey Lewis & the News), and crucially, on the white-reggae "Watching the Detectives", by Steve Goulding and Andrew Bodnar, on loan from key Costello influence Graham Parker. None of this would have mattered had Costello's melodic knack not been so crafty and his lyrics so trenchant, immediately establishing him as the premier singer/songwriter of the post-hippie era.|