It's Dark And Hell Is Hot [PA]

Rolling Stone (7/9-23/98, p.134) - 3 Stars (out of 5) - "...relies heavily on pop-y, verse-chorus-verse song structures more common with commercial rappers than with roughneck MCs. DMX sidesteps the potential banality of this radio-ready format...with a ferocious delivery reminiscent of vintage L.L. Cool J..." Spin (8/98, p.143) - 6 (out of 10) - "...a psychotic concept album that celebrates bloody style over creative substance....DMX never shares a worldview not seen from the inside of a prison or from behind a blue-steel trigger..." Q (8/00, p.124) - 4 stars out of 5 - "...Hard-as-nails multi-platinum 1998 debut complete with wall-to-wall cursing, booming beats and - scariest of all - Phil Collins' 'In The Air Tonight' being given a good slapping..." The Source (7/98, p.151) - 4 Mics (out of 5) - "...DMX raps as if he's about to explode....IT'S DARK AND HELL IS HOT is a mind-gripping opus that fully encompasses the appeal of one of rap's newest sensations..." Pitchfork (Website) - "[A] haunting debut, a tragically clear-eyed criminal manifesto that dared to greet damnation with defiance and a psalm."

Just as rap music was reaching its toughest, darkest, grimmest period yet, following the assassinations of 2Pac and Biggie in the late '90s, along came DMX and his fellow Ruff Ryders, who embodied the essence of inner-city machismo to a tee, as showcased throughout the tellingly titled It's Dark and Hell Is Hot. Unlike so many other hardcore rappers who are more rhetorical than physical, DMX commands an aggressive aura without even speaking a word. He showcases his chiseled physique on the arresting album cover and trumpets his animalistic nature with frequent barking, growling, and snarling throughout the album. He also collaborates with muscular producers Swizz Beatz and Dame Grease, who specialize in slamming synth-driven beats rather than sample-driven ones. Further unlike so many other hardcore rappers from the time, DMX is meaningful as well as symbolic. He professes an ideology that stresses the inner world -- characterized by such qualities as survival, wisdom, strength, respect, and faith -- rather than the material one that infatuates most rappers of his time. It helpes that his album includes a few mammoth highlights ("Ruff Ryders' Anthem," "Get at Me Dog," "Let Me Fly," and "I Can Feel It") as well as a light, mid-album diversion ("How's It Goin' Down"). The long running length of It's Dark and Hell Is Hot does wear you down after a while, since nearly every song here sans "How's It Goin' Down" hits hard and maintains the album's deadly serious attitude. Even so, It's Dark and Hell Is Hot is a tremendous debut, laying out DMX's complex persona with candor, from his faith in God to his fixation with canine motifs, and doing so with dramatic flair. ~ Jason Birchmeier