Entertainment Weekly (p.65) - "[The album] retains the river-deep-mountain-high baritone of yore, and tracks like 'Another Day' and 'Green Light' are near-impeccable time capsules." Uncut (p.102) - 3 stars out of 5 -- "He's at his best here on the playful, Beck-like 'Hurricane' and the sweetly mournful 'Rope Of Sand'..." Uncut (p.96) - 3 stars out of 5 -- "It's impeccably cut and styled stuff, especially on the slyly stoned 'Green Light'..." Vibe (p.72) - "Lidell reaches back further than he has before, approximating Sam Cooke, Ben E. King, and even Jackie Wilson, elegantly nodding to his clarion-voiced heroes while never allowing the album to become mired in mere tribute." Blender (Magazine) (p.76) - 3.5 stars out of 5 -- "MULTIPLY's buzzing digital flourishes give way to a simpler sonic milieu as Lidell's husky voice slips into streamlined R&B throwbacks with a newfound ease." URB (p.107) - 4 stars out of 5 -- "[H]is Prince-like trimmings have morphed into an obvious devotion to the prime days of Stax....[With] more of the B3 Hammond organ and feel good harmonies."

Rovi