Entertainment Weekly - "MAGIC POTION finds singer-guitarist Dan Auerbach's vocals and riffs shadowing each other to exquisitely rough-hewn effect." -- Grade: A-
Uncut - 3 stars out of 5 -- "The Black Keys have always blended a certain pose with their virile stew of raucous, bass-free blues."
Mojo - 3 stars out of 5 -- "With a ferocious riff assault recalling both Hendrix and Led Zeppelin....[They] tread a similar sonic path to Jack and Meg White."
Magnet - "MAGIC POTION hears the duo transitioning from blues to blues-based, taking cues from Zeppelin and Hendrix as much as Kimbrough and his Mississippi hill-country brethren."
Spin - 3 stars out of 5 -- "There's some heavy-hearted wailing, a dance number for AC/DC fans, and at least one track that jazzbos might identify as harmolodic."
Rolling Stone - 3.5 stars out of 5 -- "The sound may be retro, but pure blues rock of this caliber is really timeless."
Rovi
Hailing from Akron, Ohio, The Black Keys have built up a great reputation as result of their highly charged and distorted blues riffs and their bittersweet, no nonsense approach to music making. 'Magic Potion', the two-piece's fourth full-length album, sees the band build on their tried and tested formula to achieve a more accomplished sound. The guitars growl and moan here alongside the pounding drums of Patrick Carney, while Dan Auerbach's soulful and heart-wrenching vocal work pulls the two together to great effect. Singles include 'Your Touch' and 'Just Got To Be/Black Door'.|
Rovi
男 2人がギターとドラムのみで繰り出す爆裂ブルース・ロック。ブラック・キーズの4作目は大手V2への移籍もあって、これまでの〈ジャンク感〉が多少薄らいだぶん、持ち前の生々しくザラついたサウンドのスリルがさらに増大した仕上がりに。〈ジミ・ヘンドリックスが憑依したホワイト・ストライプス〉とでも言うべきシンプルにして重厚、ハードボイルドにして濃密なロックンロール美学がついに完成した。クーッ! シビれるぜ!
bounce (C)田中 幹也
タワーレコード(2007年01,02月号掲載 (P102))